To the Rescue, New RégimA Anti-Inflamm-Ageing – A highly effective, Ultra Rich ‘First Aid’ Kit for Inflamed, Irritated, or Extremely Sensitive Skins. Sensitive skin is characterised by an impaired skin barrier, with inflammation being triggered more easily, causing the skin to quickly become red, hot, itchy and inflamed. An inflammatory response to irritants is the body’s natural protective reaction, but unfortunately in the repeated responses of hypersensitive skins, this can come at the price of premature skin ageing. Inflammation, allergic responses causing itching, scratching and tissue damage can be disfiguring, cause physical discomfort and anxiety for the affected individuals, worsening quality of life.
Chronic inflammation includes eczema, neurodermatitis, psoriasis, but there is main emphasis on Sensitive Skin, affecting a large number of people, and means even small stimuli trigger inflammatory and immune reactions, leading to a vicious circle: The inflammatory response triggers additional cell damage inducing a progressive deterioration of the skin barrier, creating substantial collateral damage. Sensitive skins can rapidly develop sensations such as burning, itching, tightening, reddening, which can result in subsequent scarring and, unfortunately, premature ageing.
Inflammatory processes can have a significant impact on skin ageing. This fact is reflected in the term inflamm-ageing or inflammation ageing. It is essential to be able to fend off foreign substances with acute inflammatory reactions, at all ages. However, with advancing age, we pay the price as the immune system produces more inflammatory messengers. It is characterised by underlying, on-going processes, which permanently stress the skin and slowly, but inexorably, cause damage. Skin ageing gains momentum, ‘behind the scenes as such’ under the surface, and successful anti-ageing is made more difficult.
Harsh chemical ingredients, or those that are known potential triggers for causing inflammation, must always be avoided. External scrubbing agents are totally contraindicated as these will take early broken capillaries, which are reparable, telangiectasia, to chronic couperose, resulting in visible rosacea.
The reduction of inflamm-ageing, or slowing its development, can significantly help sensitive skins and enhance the prevention of skin ageing. To counteract inflamm-ageing, the stimulus threshold for sensitive skin must be increased and inflammatory processes controlled. Rich in phytosterols, flavonols and new yeast biopeptides, one provides good epidermal-dermal cohesion by increasing collagen synthesis. Sensitive skins can look forward to a new lease of life with RégimA Anti-Inflamm-Ageing.